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Oraperduta promotional items
Published by bht on Mon, 07/28/2008 - 18:13
"Libri, mica conigli" è lo slogan del segnalibro-gadget creato per Oraperduta. Un piccolo passo nella lotta contro i lettori appassionati delle orecchie segnapagina, ai quali viene regalato un segnalibro con lo slogan: "Orecchie? No, grazie".
"Books, not rabbits" is the claim for the bookmark created for Oraperduta. The slogan takes off from a fake campaign against the dog-earing of books: "Ears? No thanks".
Oraperduta is an art bookstore located in Inveruno (Milan), that sells not only novels and essays side-to-side with books on street art, lettering and stickering, but also toys, hi-tech tools and fashion from all over the world. For this small and innovative store, Studio KmZero designed a brand new logo, image, concept, website, stickers, shoppers and viral advertising gadgets.